Food defense is a complicated set of processes, each responding to threats ranging from cyber vulnerabilities to secure food processes. Food production and processing decision makers may think of their companies in terms of the products they produce, which is a reasonable way to judge success: more products, more profit. They may also think in terms of the brand, essential for generating return customers. A good brand is a selling dividend—the best advertising investment available. A damaged brand yields only grief in terms of profitability and company wellbeing. Adversaries can target both products and brand and regularly do so, as most corporate security professionals would quietly attest.

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